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Insights about local manufacturing, economy, and logistics

Products are just ideas

Products are just ideas

Those phones we carry everywhere, they are almost unique. While they are marketed under a single product name, they actually change almost every year. Between 2019 and 2020, two people buying the same...

Brands are just ideas

Brands are just ideas

Most of us assume brands are tangible things, we associate them with companies, and people. In reality, brands are just ideas; just like a patent, brands can be sold. As the name implies, a brand is a...